Sunday, November 21, 2010

Jennifer Lopez and the Gucci Children's Collection

T Lo on J Lo.


Jennifer Lopez attends the Launch of Gucci Children's Collection in Beverly Hills, California in Gucci, of course.


Gucci Spring 2011 Collection
Model: Anja Rubik





Okay, let's start with the outfit before moving on to other matters.

We hate it.

Okay, then! Moving right along...

Oh, alright. We'll go into detail. Harem pants, kids. Harem pants and a big gold bling-y thing at the neckline equals hiddy. You can keep your nude shoes and your DTM shoes and your perfectly prissy little pumps. You'll have to pry the big, angry, beartrap shoes off J Lo's cold dead feet. And come on, girl. You're supposed to be a style icon (don't look at us, we don't decide these things); what are you doing replicating a runway look exactly, right down to the accessories? We thought you (or your stylist) had a little more imagination than that.

Now. About that Gucci Children's collection:

"Gucci is pleased to announce that recording artist and actress Jennifer Lopez will star in a special advertising campaign dedicated to the launch of Gucci's new children's collection. In addition, Gucci also announced a new donation to UNICEF's Schools for Africa initiative in honor of the company’s partnership with UNICEF and the launch of the children’s collection.

The new children's collection - represented by the iconic Gucci teddy bear - is divided into two age ranges from 0 to 2 years and 2 to 8 years and will be available in selected Gucci directly operated stores, department and specialty stores from November onwards. The collection comprises apparel, shoes, small leather goods, footwear (up to size 33) and selected accessories, including jewelry, sunglasses, scarves and blankets."


In other words, clothes for brats. Still, the philanthropic aspect is nothing to be sneezed at.

"Jennifer Lopez began her relationship with Gucci by attending the fundraising event Gucci hosted in New York on February 6th, 2008, which raised over US$ 2.7 million for UNICEF. "I was particularly inspired when I first met Frida in 2008 at the fundraising event she hosted in New York to benefit UNICEF. When Frida told me about her trip to Malawi and her excitement about launching her new children's collection, I was inspired by her idea to build upon Gucci’s long term support for UNICEF with a donation in honor of the launch of the collection." Lopez added, "As a mother, I am proud to be a part of this campaign to benefit UNICEF's Schools for Africa program."

Gucci’s new $1 million donation to UNICEF education programs in Malawi and Mozambique will support activities including constructing classrooms, equipping schools with play areas and clean water and proper sanitation facilities, and implementation of health, nutrition and hygiene programs.


As well as making US$ 250,000 of the US$ 1 million pledge in Jennifer Lopez's name, Gucci is also donating US$ 50,000 to her non-profit organization The Maribel Foundation, which is dedicated to improving the health and well-being of women and children, and raising the level of medical care available to them."


So, yeah. Expensive duds for wealthy kids, maybe a little gross. But the donations are impressive. J Lo shot an ad campaign for the collection, using her own kids as models:


Say what you will about Jenny, she still takes a breathtaking picture. We might normally have a not-so-kind opinion about dragging her kids into the spotlight, but it's for a good cause.

What do you guys think about the whole thing? It's a lot to unpack. On the one hand, big donations to worthy causes. On the other hand, high-priced luxury goods for children. It's almost like they cancel each other out, leaving us both strangely sans opinion on the whole thing.

[Photo Credit: wireimage, style.com, ppr.com]

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